Above the line advertising is often a core activity of any communication plan but CCA’s approach is ‘media neutral’ so that we have no pre-conceptions that advertising, in whatever media, is an ‘essential’.

But if advertising is needed then CCA’s skills will be applied to define the USP and create powerful and persuasive advertising that gets results. From concept through to completion traditional marketing disciplines, including copy testing, pre-publication research and post purchase research can be applied to achieve pre-defined goals within the brief. We always look at the big picture to help you get your message to your target audience in a cost effective way, raising awareness of products and services and enhancing brand identity.