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Glen Dimplex UK Ltd, Southampton based manufacturers and distributors of
world leading electric heating brands.
A trade purchase-based promotion for electrical contractors nationwide.
A regular series with a strong, appealing theme for a diverse range of
tastes. A scheme with minimal administration.
Electrical contractors purchasing through wholesalers across the UK –
from single operators to large companies.
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A creative ‘Taste Sensations’ theme based on family entertaining and
lifestyle.
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Voucher-based for ease of fulfilment, allowing participants the choice
of Sainsbury’s or Leisure Vouchers – for a whole range of tastes and
ease of access for redemptions nationwide.
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Creative use of copy and photography to ‘dress up’ a straight forward
offer.
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Theme also adapted for stand competition and promotion at major trade
exhibition.
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Entry leaflets, posters at wholesale counters, press releases, with
potential for advertising the promotion.
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Agency handled all production and fulfilment of redemptions.
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Response levels three times the ‘norm’ for a trade promotion of this
type – Based on £1, £5, £10 and £20 value vouchers for each product
type purchased.
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