Client:

Jewson, Coventry.

The Brief:

Design and launch first ever specialist joinery catalogue for the UK’s biggest merchant – Jewson.

Who Needs To Know?

Jewson branch managers and staff, plus building trade customers.

How:

• Design, co-ordination and project management for 132pg trade brochure.
• Direct liaison with Jewson suppliers for copy and photography.
• Create a fully integrated campaign and instore programme to launch to staff and trade using POS and video.

Result:

• All launch objectives achieved over 12-month project time-line, on schedule, on budget.