Client:

One Stop Car Shop, first store in Bournemouth.

The Brief:

To prepare a marketing programme, launch plan and promotion for new concept in retailing.

Who Needs To Know?

Bournemouth area residents plus used car buyers nation-wide via automotive magazines and national motoring press, plus reassurance for scheme investors.

How:

• Full marketing and business programme to support the launch of the new ‘test’ concept with a framework plan for national roll out.
• Full design treatment from in-store to literature, including the creation of multi-functional logo.
• Organisation of a high profile official opening, including local and town centre promotion plus live radio broadcast.
• Complete range of promotional materials sourced and supplied to a tight budget including balloons, baseball caps, t-shirts, umbrellas, tax disk holders, mugs and pens.

Result:

• All advertising and promotional activity ceased after three months due to high responses!
• Turnover reached £4m p/a within three years.
• Shareholders decide to capitalise their investment and sell the business.